Tour Operations

Main topics of study:

The Fundamental Working Structure of Tour Operating:

  • Learning Objectives
  • Introduction
  • Features of the Tour Operator’s Product
  • The Main Categories of Tour Operator
  • Domestic Tour Operators
  • Specialist Tour Operators
  • Incoming Tour Operators
  • Independent Contractors and Producer-owned Companies
  • Setting Up a Tour Operating Company
  • The Market-place for Tour Operators
  • The Tour Operating Company

The Planning, Pricing and Production of the Package Programme:

  • Learning Objectives
  • Introduction
  • Planning a Programme of Package Holidays
  • The Outline Stages Involved in the Planning of a Tour Programme

The Tour Operators’ Products and Destinations:

  • Learning Objectives
  • Introduction
  • The Short-haul Product – Europe
  • The Long-haul Product
  • Holiday Product Types

Tour Operating Marketing:

  • Learning Objectives
  • Introduction
  • Advertising
  • Direct Marketing Through the Media
  • The Internet Revolution for Tour Operators

The Brochure:

  • Learning Objectives
  • Introduction
  • The Booking Form
  • Brochures: The Legal Position

Administration Procedures:

  • Learning Objectives
  • Introduction
  • Administration Departments
  • Manual Reservation Systems
  • Computerised Reservations Systems
  • Holiday Documentation
  • Other Administrative Functions
  • The Role of the Sales Representative
  • Recruitment and Training

Operations Overseas:

  • Learning Objectives
  • Introduction
  • The Overseas Department
  • The Overseas Staff
  • Resort Representatives
  • Couriers
  • Ski Resort Staff
  • Campsite Organisers
  • Adventure Tour Leaders
  • Drivers
  • Cruise Company Employees
  • What Happens in Emergencies?
  • Questions and Discussion Points

Tour Operating and the Law:

  • Learning Objectives
  • Introduction to the History of Legislation and Control
  • The Package Travel, Package Holidays and Package Tours Regulations 1992
  • Consumer Law
  • Bonding of Holidays
  • The CAA and Bonding of Holidays with an Air Travel Component
  • Air Travel Trust Fund (ATTF)
  • Insurance Law
  • Tour Operators’ Trade Associations
  • Discussion Point

Travel Patterns and Trends:

  • Learning Objectives
  • An Overview of Destination Trends
  • The Future Picture
  • Fighting Back

The Impact of Tour Operations on Destinations:

  • Learning Objectives
  • Introduction
  • Factors Which Can Affect a Tour Operator’s Programme
  • Access and Transport
  • Tour Operators’ Reactions

Case Studies and Press Articles on the Travel Industry:

  • Tapestry Holidays
  • Palmair
  • Warsaw Convention Airline Case
  • Surcharges
  • Operators Face Fuel Rap Too
  • Bonding
  • Destination Marking
  • Cruise Venture
  • The Grey Market
  • Sustainable Travel
  • Virtual Brochures

Main topics of study:

The Fundamental Working Structure of Tour Operating:

  • Learning Objectives
  • Introduction
  • Features of the Tour Operator’s Product
  • The Main Categories of Tour Operator
  • Domestic Tour Operators
  • Specialist Tour Operators
  • Incoming Tour Operators
  • Independent Contractors and Producer-owned Companies
  • Setting Up a Tour Operating Company
  • The Market-place for Tour Operators
  • The Tour Operating Company

The Planning, Pricing and Production of the Package Programme:

  • Learning Objectives
  • Introduction
  • Planning a Programme of Package Holidays
  • The Outline Stages Involved in the Planning of a Tour Programme

The Tour Operators’ Products and Destinations:

  • Learning Objectives
  • Introduction
  • The Short-haul Product – Europe
  • The Long-haul Product
  • Holiday Product Types

Tour Operating Marketing:

  • Learning Objectives
  • Introduction
  • Advertising
  • Direct Marketing Through the Media
  • The Internet Revolution for Tour Operators

The Brochure:

  • Learning Objectives
  • Introduction
  • The Booking Form
  • Brochures: The Legal Position

Administration Procedures:

  • Learning Objectives
  • Introduction
  • Administration Departments
  • Manual Reservation Systems
  • Computerised Reservations Systems
  • Holiday Documentation
  • Other Administrative Functions
  • The Role of the Sales Representative
  • Recruitment and Training

Operations Overseas:

  • Learning Objectives
  • Introduction
  • The Overseas Department
  • The Overseas Staff
  • Resort Representatives
  • Couriers
  • Ski Resort Staff
  • Campsite Organisers
  • Adventure Tour Leaders
  • Drivers
  • Cruise Company Employees
  • What Happens in Emergencies?
  • Questions and Discussion Points

Tour Operating and the Law:

  • Learning Objectives
  • Introduction to the History of Legislation and Control
  • The Package Travel, Package Holidays and Package Tours Regulations 1992
  • Consumer Law
  • Bonding of Holidays
  • The CAA and Bonding of Holidays with an Air Travel Component
  • Air Travel Trust Fund (ATTF)
  • Insurance Law
  • Tour Operators’ Trade Associations
  • Discussion Point

Travel Patterns and Trends:

  • Learning Objectives
  • An Overview of Destination Trends
  • The Future Picture
  • Fighting Back

The Impact of Tour Operations on Destinations:

  • Learning Objectives
  • Introduction
  • Factors Which Can Affect a Tour Operator’s Programme
  • Access and Transport
  • Tour Operators’ Reactions

Case Studies and Press Articles on the Travel Industry:

  • Tapestry Holidays
  • Palmair
  • Warsaw Convention Airline Case
  • Surcharges
  • Operators Face Fuel Rap Too
  • Bonding
  • Destination Marking
  • Cruise Venture
  • The Grey Market
  • Sustainable Travel
  • Virtual Brochures