Marketing Hotel & Catering Services

Introduction to Hospitality Marketing:

  • The Hospitality Industry
  • The Relevance of Marketing & Sales
  • Markets & Customers
  • The Industry & Its Products
  • The Approach to Marketing by the Various Sectors
  • The Marketing & Sales Function

Marketing Planning & Strategy:

  • The Planning Process
  • Market Positioning & Segmentation
  • The Product Life Cycle
  • The Concept of Branding
  • Evaluating Success in Marketing & Sales

Identify Customer Needs:

  • The Importance of Identifying Demand
  • Methods of Identifying Demand
  • The Analysis of Marketing Information
  • The Role of Forecasting & Budgeting & Matching Demand to Products

Marketing & Sales Methods:

  • Planning, Methods & Control
  • Advertising
  • Sales Literature
  • The Role of Public Relations
  • Telephone Selling
  • The Use of Technology & Other Media
  • The Use of Agencies & Consortiums

Sales Skills & Techniques:

  • The Importance of Product Knowledge
  • Consumer Behavior
  • Stages of the Selling Process
  • Face-To-Face Selling
  • The Importance of Customer Care

The Concept & Practice of In-House Selling:

  • The Importance of In-House Selling
  • Basic Methods, Planning & Control
  • Relation to the Various Sectors of the Industry
  • In-House Campaigns & Promotions
  • The Role of Merchandising
  • Staff Training & Motivation

Introduction to Hospitality Marketing:

  • The Hospitality Industry
  • The Relevance of Marketing & Sales
  • Markets & Customers
  • The Industry & Its Products
  • The Approach to Marketing by the Various Sectors
  • The Marketing & Sales Function

Marketing Planning & Strategy:

  • The Planning Process
  • Market Positioning & Segmentation
  • The Product Life Cycle
  • The Concept of Branding
  • Evaluating Success in Marketing & Sales

Identify Customer Needs:

  • The Importance of Identifying Demand
  • Methods of Identifying Demand
  • The Analysis of Marketing Information
  • The Role of Forecasting & Budgeting & Matching Demand to Products

Marketing & Sales Methods:

  • Planning, Methods & Control
  • Advertising
  • Sales Literature
  • The Role of Public Relations
  • Telephone Selling
  • The Use of Technology & Other Media
  • The Use of Agencies & Consortiums

Sales Skills & Techniques:

  • The Importance of Product Knowledge
  • Consumer Behavior
  • Stages of the Selling Process
  • Face-To-Face Selling
  • The Importance of Customer Care

The Concept & Practice of In-House Selling:

  • The Importance of In-House Selling
  • Basic Methods, Planning & Control
  • Relation to the Various Sectors of the Industry
  • In-House Campaigns & Promotions
  • The Role of Merchandising
  • Staff Training & Motivation